"Film our guests in slow motion footage tasting our delicious cakes."
A video-camera booth that films a Guest in slow motion while they eat a Mr Kipling treat. That footage is then cropped, color corrected, and edited into a custom video according to which cake they tasted and what day of the week it is.
The finished edit is then uploaded to a customised microsite for each Visitor, then a weblink sent via SMS so the Guest can share their video on Facebook for a chance to win prizes.
Mr Kipling is a popular brand established in the UK that makes a variety of single-portion cakes and biscuits. It wanted to launch their products into the Australian market and needed something to stand out in what is an extremely competetive marketplace.
Working closely with Traffik, we designed and built a portable video booth to be installed into Westfield shopping centres around Australia to provide a unique video booth experience for people who sampled their delicious cakes. The booth gave the Visitors a fun and tasty experience along with a hilarious video to share with their friends.
Our studio was responsible for all the hardware / software design, backend hosting, installation and commissioning of the booth at 12 locations around Australia over a 3 month period.
Construction
Live in Brisbane
Main booth during setup
Main booth during setup, alt angle 1
Main booth during setup, alt angle 2
View of booth and supporting display during activation.
High angle view during activation.
Busy cake tasting sessions
Inside the booth, screen and camera portal on left
Booth and supporting construction live in Melbourne
Booth when live in Chatswood
Video booth in use
Reverse side of booth, live in Melbourne
Designs
Hardware layout in booth, Top and Side
The User journey map
Mockup of booth with supporting infrastructure used for client approvals
Colour and image palette used for development of the video template
Layout of screen and camera positioning
Software and Hardware
The registration tablet interface - User data entry
Tablet interface - User choice of which cake they want to taste
Tablet interface - Ready to start the Recording countdown..
Tablet interface - During video capture
Tablet interface - Accept or Reject option
The digital kit packed into the travel case we provided.
A labelled version of the kit in its travel case
| CLIENT | Mr Kipling |
| DESIGN | Traffik |
| TECHNOLOGY | Red Cartel |