Shell VR Pitstop

Shell / Viva Australia

"V-Power VR Pit Stop"


"Be a part of the race crew in a Virtual Reality pit stop"

WHAT IS IT?

A virtual reality game where players can experience what it's like to be part of the pitcrew during a motor-racing pit stop.


WHO WAS IT FOR?

Viva Australia wanted to celebrate the 50th year of partnership between Shell and the DJR Team Penske race team. We worked with Traffik from the very beginning to ideate, develop and deliver the world's first Virtual Reality Pit Stop experience, launching as a 4-player game at the Adelaide 500 V8 Supercar event in March 2017.

The Shell V-Power VR Pit Stop experience was born.

Since then our Pit Stop experience has been extended into Formula One, German Touring Cars (DTM) and the NASCAR series with our custom-built VR kits on the road, touring major race events across the world.


WHAT DID WE DO?

Our studio was responsible for development of the entire suite of experiential technology, including all software and hardware. Specifically we built the following:

  • Gameplay design and mechanisms
  • 3d model and texture libraries
  • Motion and audio capture
  • Custom software for VR interactions
  • Social video sharing system
  • Player registration system
  • Hardware specification and procurement
  • Site installation and event support
  • Backend CMS to manage all events including customised microsites, game reports & setup, and leaderboards.

We are now into our 4th year of deployment and have had over 24,000 players around the world experience the thrill of our VR Pit Stops.


STATISTICS

GALLERY

Screenshots from VR games
In-game screenshots
Game setups
Screens
Screens
<p>This is the deployed system plan for a two player system. This has been been deployed as 1, 2 and 4 player by extension of hardware and shows the basic requirements for the game system for each location</p>
Schematics
Under construction
Construction
Live Events
Live Events

CREDITS

PREdelman
LEAD AGENCYTraffik
DIGITAL Red Cartel
PHYSICALBestoh
BACKENDIAPETUS